Exhibition Graphics for the Seoul Museum of Art Seosomun Main Branch, “Space Time Scenarios.” The exhibition graphics visually reconstruct the museum through the interaction of space, time, and humans.
Utilizing the "Refine the Heritage" concept, the Olive Young BI renewal updates its visual identity by refining the color scheme and introducing new graphics inspired by its iconic symbol, ensuring clearer communication across platforms.
We redesigned the MI (Museum Identity) of the Hoam Museum of Art using a staircase to symbolize the connection between tradition and the future.
Developed as a custom variable typeface for the brand, designed to express strong personality and distinctive character shapes in display use, while delivering clarity, readability, and visual stability in text settings.
Exhibition Graphics for the Seoul Museum of Art Seosomun Main Branch, “Space Time Scenarios.” The exhibition graphics visually reconstruct the museum through the interaction of space, time, and humans.
Utilizing the "Refine the Heritage" concept, the Olive Young BI renewal updates its visual identity by refining the color scheme and introducing new graphics inspired by its iconic symbol, ensuring clearer communication across platforms.