Prism of 32 Fall

One Burger is a new culinary brand born from a shared love of burgers, culture, and design. It positions the burger as a cultural icon by creating a new kind of dining experience and bringing people together.

San Francisco- and Los Angeles-based branding and marketing company The New Company partnered with One Burger to develop the brand from the ground up. From early strategic foundations to identity, spatial experience, and launch, the collaboration was driven by a shared ambition to reimagine what a burger brand can be.